PROJECT / TEEN MOM UK S13 & S14

CLIENT / PARAMOUNT (MTV)

ROLES / ART DIRECTION & DESIGN

For seasons 13 & 14 of Teen Mom UK the team at Paramount MTV were challenged with creating two sets of eye catching key art to pull in both existing Teen Mom fans along with new fans of the reality entertainment genre.

I was brought on by the creative team to lead the art direction and design for the two campaigns. My role involved creatively interrogating the campaign concepts by exploring a number of creative treatments, developing the overall look and feel of the key art whilst fleshing out the designs and composition from scamp stage through to finals.

Objective:

With the show hitting it’s 10 year anniversary in 2026 and TMUK being one of Paramount+ most successful reality franchises, the two campaigns needed to create excitement for the franchise with keyart that felt premium, fresh and distinct to prior campaigns all whilst keeping within the franchise tone.

A key challenge for this brief was the requirement to have the keyart for both seasons be created using existing photography from prior campaigns.

Creative & Concept:

With the ‘Teen Mom’ brand being rooted in raw and personal storytelling, the concept for series 13 was ‘The Scrapbook’ which built on these themes as nothing says raw and unfiltered quite like a private diary.

For series 14, ‘The Eye of the Storm’ was the creative spark. With life not slowing down for anyone and the never-ending load of motherhood, turbulent relationships and work, we looked at expressing this visually with a portrait of the four defiant women, staying perfectly calm and looking fabulous as they’re surrounded by a huge blur of chaos.

S13 Key Art

S14 Key Art

Paramount+ Platform Tiles